Everything is Awesome at the New Lego Superstore!!!

Christmas shopping for me, always conjures up images of slowly strolling around beautiful stores and thoughtfully picking out magical items for those that matter most. I haven’t a damn clue why it does this, as every time I’ve gone Christmas shopping it has proven a nightmare. A grueling marathon complete with barbarian hordes hell bent on turning me into the Grinch before the holiday season is out. This year however within the mire I came across the new Lego superstore in Leicester Square which proved a wondrous place that momentarily transformed me into a big kid.

I loved Lego as a kid. It is in many ways the ultimate toy, something you can use to build and play out any scenario. In fact my one grievance with Lego today is that most of the models connect to big brands or Lego TV shows, which to me is tantamount to robbing a child of their imagination’s sovereignty. It provides ready packaged ideas and characters where previously you were encouraged to invent your own. And is it me or am I going off on one instead of actually informing you about this fantastic store? (Quickly inserts distracting photo)

The new Lego superstore (the biggest in the world!) is darn right magnificent. Packed out the door with huge Lego models, including a Dragon and a Tube Carriage you can actually sit in. Not to mention a Mini Big Ben that’s pretty damn big and actually chimes. They also sell Lego kits, lots of them and most are incredible. But there’s more, they have talks about Lego with the wonderfully named ‘master builders’. There are tables where kids and opportunistic adults can play with Lego for free. To top it off they even have a crazy ass photo booth, which will turn your likeness into a Lego kit that you can actually build, a pity said booth costs a fortune. Nevertheless this was a really inventive and genuinely fun store. I left this particular Christmas shopping experience feeling rather jolly which was a first. I’ll definitely be back before this year is out.